SCOPE
STRATEGY
Diagnosis · pricing · revenue note
CONVERSION
Fit tool · Website Homepage · Guides
Identity & presence
Logo · Google profile · Marketplace
OVERVIEW
ALEXIS ADVENTURE CO. rents rooftop tents and installs them on your car to go road tripping in the the beautiful BC wilderness. Four years running during the spring/summer season. All run by one person on the side of a full-time job.
Alex had the product, the know how, and a few happy customers. But now he wanted to scale. He needed a brand that matched his vision and a way to grow. Half his weeks sat empty, nearly every booking came from one channel, and all his leads asked the same questions.
THE APPROACH
GREAT GEAR. NO GUIDE.
We did a deep dive and diagnosis, then set out to solve his biggest problems in order: answer the biggest questions, look like a legit business, then bring people to it.
01
CLARITY
PROBLEM:
Every started with “will this fit my car?” Most went quiet along the way and ate up his precious time.
FIX:
We made the answers available without him so that clients would self filter and he could reclaim his time.
→ Fitment Tool
→ Homepage / Landing Page Flow
→ User Guides / Sales Assets
02
IDENTITY
PROBLEM:
A self-made logo and a DIY site.
It did the job but customers kept asking outright if he was legit.
FIX:
Refreshed logo mark and site that looks like a professional business.
→ Logo Design
→ Colour Palette
→ Website Design / UI / UX
03
PRESENCE
PROBLEM:
New customers came from one place: Facebook Marketplace. On a personal profile.
FIX:
Overhauled GBP, Visual-first market listings, consistent visibility.
→ Google Profile
→ Local SEO
→ Marketplace / Instagram
IDENTITY
BUILT FOR THE TRAIL.
Alex asked us to refresh his logo and make it more iconic. He had hacked together the original idea himself: a mountain shaped like an A, a car with a tent driving in the forest. We kept it the major themes, simplified the shapes, refined the colours so it would survive any application he chose to put it on.
THE WEBSITE
BUILT FOR CONVERSION.
What it is. How it works. What it costs. Will it fit. Why it's legit. Book.
THE TOOL
WILL IT FIT? FIFTEEN SECONDS TO FIND OUT.
We extracted four years of Alex's crossbar knowledge in one session and built it into a tool on his site.
Pick your roof, get an answer, then book.
MEDIA
THE BRAND. ON THE ROAD.
Selected and Edited media from Alex's own library.
RESULTS
RESULTS
RESULTS
RESULTS
RESULTS
LIVE FOR SEASON 2027
Baseline captured before the launch. Full season results to follow.
Search visibility
BASELINE LOGGED
PROFILE VIEWS
BASELINE LOGGED
WEBSITE SESSIONS
BASELINE LOGGED
BOOKING CONVERSION
BASELINE LOGGED
GOOGLE REVIEWS
BASELINE LOGGED
WE BUILT THE BASECAMP.
HE TAKES IT FROM HERE.
NEXT PROJECT